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Fondée en 1997 à Florence par des anciens d’Officine Panerai la marque horlogère a la conviction que « le produit est plus important que le nom ». D’où son nom d’Anonimo (« anonyme » en italien). Depuis 2013, la Maison a été rachetée par le groupe Promobe et s’est installée en Suisse. Anonimo propose des montres exprimant puissance et robustesse. Cette année, elle présente une nouvelle version de son chrono bicompax Militare qui célèbre ses vingt ans.


Anonimo Chrono Militare, entre esprit vintage et élégance

Il s’agit d’une version revisitée de la montre développée en 2001 pour les plongeurs de combat italiens. Elle tire son originalité du mécanisme ingénieux qui sécurise la couronne entre les cornes à 12 heures. Ce protège-couronne lui permet d’assurer une étanchéité jusqu’à 120 mètres.

Inspiré de l’élégance italienne, le boîtier est en forme de coussin. D’un diamètre de 43,5 mm, ce garde-temps se pare d’une robe en acier PVD et DLC noir.


Le cadran présente des index positionnés de manière triangulaire à 4, 8 et 12 heures, en référence au A d’Anonimo. Sur un fond gris brossé main, il dévoile un compteur 30 minutes à 9 heures et un compteur petite seconde à 3 heures. L’aiguille du chronographe, le chemin de fer situé sur le rehaut, les index et l’aiguille du compteur 30 minutes ainsi que le poussoir de mise en marche du chronographe sont de couleur orange.


Ce garde-temps embarque un mouvement à remontage automatique de chez Sellita, le Swiss Made SW 300 avec module chronographe bi-compax DD2035M. Ce dernier est développé exclusivement pour Anonimo. Sa réserve de marche est de 42 heures.


Enfin, par respect pour ses origines, Anonimo a choisi un bracelet en cuir fin fabriqué à la main en Italie. Habillé d’un gris anthracite avec surpiqûres orange, il possède une boucle ardillon en titane.

Founded in 1997 in Florence by former Officine Panerai employees, the watchmaker upholds that the product should be more important than the brand, hence its name, Anonimo (anonymous in Italian). The company was acquired by the Promobe group in 2013, and since then it has been established in Switzerland. Anonimo offers watches expressing power and strength. This year, it is presenting a new version of its Militare bicompax chronograph, which is commemorating its 20th anniversary.


Anonimo Chrono Militare, between vintage spirit and elegance

It is a revamped version of a watch developed in 2001 for Italian combat divers. Its originality lies in the ingenious mechanism that features the crown between the lugs at 12 o’clock. This crown guard ensures that the timepiece is water resistant to 120 metres.


Inspired by Italian elegance, the case is cushion shaped. The timepiece measures 43.5 mm in diameter and is crafted in steel with PVD and DLC coating.

The dial features numerals positioned in a triangular layout at 4, 8 and 12 o’clock in reference to the “A” for Anonimo. A 30-minute totalizer at 9 o’clock and a small seconds counter at 3 o’clock stand out on a hand-brushed grey background. The chronograph hand, the railway-style minute track on the flange, the indexes, the 30-minute totalizer hand and the chronograph start push-button are orange.


The watch houses a self-winding movement from Sellita, the Swiss-made SW 300 with a bi-compax DD2035M chronograph module developed exclusively for Anonimo. It has a power reserve of 42 hours. Lastly, in honour of its origins, Anonimo has opted for a fine leather strap handcrafted in Italy. The strap is anthracite grey with orange stitching and has a titanium pin buckle.

Released in 2007, the Ballon Bleu line brings a creative and modern vision to Cartier watches. The collection offers a new take on watchmaking conventions with pieces that perfectly illustrate the renowned brand's unrestrained elegance.


Sleek lines and precise proportions. Meticulous forms and stunning details. The Ballon Bleu line embraces the concept of roundness through Cartier's creative impetus.


Ballon Bleu, sleek lines


Featuring a monobloc construction, the piece’s circular structure aspires to simplicity. Its spherical case encloses the lugs and crown cap. By combining varied shapes and volumes, these elements materialise the bases of geometry.


Precise proportions


With balanced and harmonious proportions, in the hand or on the wrist, this discreet reference to the coloured bubble meets the highest standards of comfort and convenience.


Although some variations are ultra-feminine, the models as a whole dispense with the notion of gender and adapt to all wrists in search of sophistication.


Ballon Bleu, stunning details


Part of the watch’s name comes from the design of the lugs, which resemble how a hot air balloon tapers down toward the basket. Bleu, meanwhile, refers to the colour of the spinel, the precious stone adorning the crown.


Meanwhile, its intuitive aesthetics is full of stunning details. Symbolising refinement, it entices watch connoisseurs with its bold look integrating the blue bubble of the winder under its metal arch.


Meticulous forms


Recognisable among all the circular timepieces in the world of watchmaking, this watch has become a Cartier icon, just like the Tank, the Panthère and the Santos.


In its domed sapphire case, this innovative piece combines the effects of depth and optical illusion. Moreover, by playing with Cartier's aesthetic codes, the collection incorporates the celebrated "rail track" in a new, transformed way. The Roman numerals on the guilloché dial are shifted and the rail-track minute circle alters its course around the winder.


With its own special aura, it marks a turning point in the heritage of the Swiss watchmaker, whose historical models have a square, rectangular, cushion or barrel shape. Whether in steel, white gold or rose gold, with or without diamonds, the Ballon Bleu is a gravitational piece in the world of Cartier watchmaking…


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